7 Online Marketing Strategies for a Tight Budge; Online Marketing Strategies;

7 Online Marketing Strategies for a Tight Budget

Posted on Posted in Inbound Marketing

Online Marketing Strategies is a game that is always changing. That is why you need to stay ahead all times for unpredictability of Google next updates. In 2017, it’s time to examine the possible trends and put digital marketing strategies in place this year. Here are some of the game-changing marketing trends which are proven to be effective this year.

 

1. Do Facebook ads

There are billions of FB users and 20%of those visit FB every single day. One of the most powerful features of FB is ad targeting, the ability to micro-targeting options on top of one another to create a highly specific audience. This allows you to target locally and get your ads in front of people who need your services or products. FB ads are lower in cost when compare to Google Adwords. You can experiment to see what works and what does not then repeat the process again.

[tweetthis]7 Online Marketing Strategies for a Tight Budget[/tweetthis]

 

2. Capture Leads

There is an enormous amount of information you know that prospects want. And there are a number of tools available for you to advertise this information to them, including blogs, eBooks, and free reports. Offer these in exchange for contact information as added value and the leads will flow in.

Online Marketing Strategies
Online Marketing Strategies

 

3. Mobile First

If your business website is not already optimized for mobile, make that happen fast. Mobile-friendly sites operate better in search results and also provide a reliable user experience for potential clients.

 

4. Automate Your Lead Conversion

We provide effective comprehensive online marketing strategies that embrace multiple marketing tools like mobile SEO, VIDEO SEO, PPC, Email Marketing, Social Media Management, blogs, etc. If you don’t have a smart way to deal with them, leads will slip through the windows and all that hard work and commercial investment will be for nothing. Small business loses tens of thousands of dollars every year because they aren’t following leads and quickly catch up with them. Middle-sized companies are losing millions of dollars online. Lost leads also hurt your online reputation with your referral sources if your team doesn’t follow the leads.

 

5. Video is no longer an Option, Is a MUST

Have you watched any online video today? If you did, then your customers presumably did too. People love watching videos! This year video will become a vital part of every business’s digital marketing strategy if they’re not going to miss the boat. Just look at these statistics that HubSpot has generously pulled together for us:

  • 5 times as many customers would rather watch a video about a product than reading about it.
  • 60% of internet users look for videos related to a product or service before visiting an online store.
  • 53% percent of people want to see more video content from companies.
  • Companies who use video grow revenue 70% faster than non-video users.

[tweetthis]7 Online Marketing Strategies for a Tight Budget[/tweetthis]

 

6. Local SEO will become more Important

In 2017, SEOs who are helping small businesses must keep a close watch on what’s changing in the Google local algorithm scene as well as do everything they can to give their local clients a boost. That means markup language, sitemaps, more organized navigation menu, a user-friendly mobile site isn’t just fluff… do you get it?

 

7. The Important of Reputation Marketing

In 2017, most online buying activity involves doing research and reviews, watching product reviews, chat with their friends on social media about the products or services they fancy, reading reviews etc…

Just look at some of the stats that came out in recent survey results:

  • 88 percent of people trust online reviews.
  • 6o% of user will write a review for products ro services if they’re asked to.
  • 70% of user will visit the website or blog after gathering some positive reviews.

Not only do reviews help these varieties of shoppers make purchasing decisions faster online, reviews can also impact your rankings on Google.

 

Conclusion

With the proper marketing strategies and a good understanding of your channel, you can work to recapture ground on search engine results and be equip for future success. If you need any online marketing strategies for 2017, please contact us.

 

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